“Bespoke” Spices at La Boîte
Inspired by his passion for spices, and the stories they tell, Lior Lev Sercaz began La Boîte á Epice in 2006. The store located in Hell’s Kitchen, offers 40 unique spice blends like “Luberon,” a blend of lavender, basil and fennel; “Marrakesh,” a mix of cumin, cinnamon and thyme; or “Galil,” a blend of verbena, white cardamom and sage; inspired by Sercaz’s native Israel.
You can purchase the spices online but visiting the store is worth the trip. The spices are more costly than your typical supermarket brand but they offer a totally different and unique taste experience.With Sercaz’s guidance you can pick a spice that suits your tastes, or he might create a blend uniquely for you. Not only is it an aromatic experience but your other senses are stimulated as well. La Boîte also sells seasonal selection of biscuits “inspired by cultural events, personal reflections and a very special ingredient – art.” Each season the biscuits come in a special box designed by a featured artist. The artist’s work is then displayed gallery-style in the shop. The Fall 2012-Winter 2013 collection is called “Pure, Real Taste,” and features the work of photographer, Thomas Schauer.
Located at 724 11th Avenue, the store is opened Wednesday-Friday, 3:00-7:00pm.